Coventry launch music strategy Zim

Kirsty Coventry

Minister for YOUTH, Sports, Arts and Leisure, Kirsty Coventry, yesterday launched the Zimbabwe Music Strategy 2022-27 at a colorful ceremony in Harare.

Speaking at the launch, Coventry called on creatives and stakeholders to support the strategy to industrialise the music sector by transforming it into one of the country’s economic engines.

“The strategy aims to firmly position the music sector as a key contributor to national economic development and job creation. Music will therefore be a key gear in the matrix of achieving an upper-middle-income society that is set out in Vision 2030, as well as in the implementation of the Sustainable Development Goals,” she said.

“It will also optimize the environment for artists to succeed. I would like to thank the UNESCO experts Yarri Kamara (Burkina Faso) and Farai Mpfunya (Zimbabwe) and the whole team behind this strategy for having produced a document at the end of the day. Now is the time for implementation.

“We know that our music industry faces different challenges and we believe this strategy speaks to many and offers our own solutions to ensure that these issues are not only resolved, but have a lasting solution and a way forward. I really believe this strategy will work and transform the music industry and add value to the talent we already have.

Coventry added that music was a tool to build social cohesion and peace and to market Zimbabwe’s image.

She also called on the corporate world, development partners, agencies and educational institutions to support the initiative.

Multi-award-winning artist, Nutty O, who was present at the launch, said that as musicians from Zimbabwe, they should be equipped to be ready and ready to face the challenges ahead.

Producer and sound engineer MacDonald “Mac Dee” Chidavaenzi said, “To begin with, I think it’s brought our attention so much to our role in making our industry a more viable industry that can actually formalize and bring in things that are actually better.

“Right now we’re operating in an informal industry with no structures where people do what they want and we can’t even use the laws that govern the industry to our advantage because we actually play a bigger role in the causes problems, so this strategy is an eye opener for us to pay attention and formalize those things that have been treated as

Music producer Clive “Mono” Mukundu said, “I’m happy that we now realize that talent alone is not enough and that strategy is everything. So as a music producer, it gives me hope that we are going somewhere because lately everything has stagnated so that gives me hope that we are now moving in the right direction

“I know that most artists don’t like to attend workshops, but I suggest that they organize workshops, where they enlighten each other on this strategy and organize awareness campaigns on social media platforms.”

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