‘Roastea’ – Gujarat-based whole drink company sees unprecedented growth across India


Indian startups have been the focus for some time. Young entrepreneurs thirsty for innovation reach the zenith of success by adding value to the global startup ecosystem. One of those successful startups is Rotisserie. What started as an idea in a law firm in 2019 has turned into a “Complete beverage company“today. The duo of lawyers – turned entrepreneurs Chaitanya and Anurag created Roastea with the vision of offering good quality products while meeting all types of palates.

From L to R Chaitanya Bhamidipaty & Anurag Bhamidipaty – Founder, Roastea

Roastea launched its first vertical – “The company coffee and tea vending machinevertical in 2019 for businesses, offices, hospitals and more. From dispensing 500 cups per day in 2019 to 30,000 cups per day, Roastea has expanded its footprint across Indian businesses, hospitals, government entities and industrial sectors, Roastea’s rapidly growing footprint started with coffee and tea vending machines and has grown to over 300 vending machines on the floor and under installation in 2021.

Left – Filter coffee and India Masala tea machine (with / without steam) Right – Bean2Cup machine

Roastea is the result of the innovative spirit of the duo of brothers and an unprecedented thought to serve drink lovers with more than 25 varieties from a single vending machine. From serving 30,000 customers per day to doubling the target in the coming days, Roastea is carving out a niche in the Indian beverage market, with rewarding taste, a never-before-seen product portfolio, a commitment to quality, customer satisfaction and hassle free. services. The current income rate is a whopping Rs. 6 crores.

Roastea has a broad portfolio ranging from filter coffees, western style coffees (Cappuccino, Latte, Americano), Indian Masala Chais (Elaichi, Ginger, Masala, Tulsi and Lemongrass) to artisan green teas (Detox Kahwa, Kashmiri Kesar Kahwa, Lemon Ginger and lemon honey). The basket of products also includes haldi-milk and kaadha as immunity boosters. Roastea uses IoT technology in its vending machines to analyze consumer behavior, track customer preferences and record the consumption matrix. Contactless dispensing (via a QR code function) and inventory management enables Roastea vending machines to be smart, safe and fast in the post-Covid era.

Speaking of how Roastea stands out, Founder of Roastea, Mr. Anurag Bhamidipaty, noted, “Our vending machines made with fresh milk are perfect “Replacing the pantry“that an office was looking for. We use our own blend of coffee and tea with specially brewed green tea to satisfy customer palates. Our dedicated in-house technical team and in-house customer service team are always available for instant assistance. We are competitive and are much better priced compared to our competition. “

Founder of Roastea, Mr. Chaitanya Bhamidipaty added, “With an emphasis on homemade cellars, people love to savor our masala cellars. We have received several requests to have our vending machines placed in their homes. Believe it or not, we are going to revolutionize popular Indian drinks with our vending machines while saving their time and energy.. “

At present, Roastea has pan-Indian contracts with several companies. Within a year of starting our business and only 17-18 months of operation during a pandemic market, we have reached new heights. So far we are present in Delhi-NCR, Maharashtra, Karnataka and Gujarat. By focusing on India-wide expansion, we improve, excel and go the extra mile to establish ourselves as a beverage connoisseur brand across the country.,” noted Founder of Roastea, Mr. Anurag Bhamidipaty.

Roastea has also succeeded in strengthening its presence in the B2C vertical market through airport kiosks across India. Expanding its B2C vertical, Roastea is ready to launch its café in an upscale neighborhood of Ahmedabad, Gujarat. With a specially designed menu focused on various categories of food and drink, Roastea Cafe is poised to become a bustling spot for foodies in the city.

Roastea’s soon to be launched Direct to Customer Line (D2C) vertical makes premium craft coffee and tea available to customers through their website, Amazon, Flipkart, and other e-commerce websites. . Roastea is a one stop shop for all coffee and wine cellar lovers.

One of the main differentiators is that Roastea is the only complete drink brand that caters to both cellar and coffee lovers in one store. With many milestones in the near future, Roastea is building a business focused on value creation and poised to revolutionize the beverage industry.