‘Selling Sound’: Ashly Audio amps up Rochester music and burlesque venue

Understanding that sound is the primary motivation for any club, Photo City Music Hall turned to the local amplification powerhouse Ashly’s Audio to provide a powerful and flexible solution to site needs. After an overwhelmingly positive response to Ashly Audio’s recent amplifier installation, Photo City Music Hall is ready to host bigger and louder shows.

What started as a small venue has become a Rochester staple. Photo City Music Hall opened in 2016 with owner Daniel Nielsen living in the Green Hall for the first year and a half while expanding the space. At first, most shows were punk or metal bands as well as comedy and burlesque shows. However, during COVID, the venue changed its name and increased its capacity to 500. This allowed them to focus more on music, with 95% of shows being music related and EDM being a more popular genre. Most importantly, Photo City Music Hall is a community space that hosts benefit shows for organizations such as the local Leukemia Society as well as the LGBT community with their Pride Fest club pass.

[Ashly Audio Rounds Out Dynamic Range Passive Subwoofer Line with SP-8.1P]

“Since I started working with Photo City, there has always been a vision to grow it to where it is today. I have always been a fan of the sound quality of the equipment of Ashly Audio, especially their compression and limiting algorithm, so they were a clear choice for this project,” said Justin Wyman, Designer and Installer, JWI Audio. “Artists playing Photo City need power – from punk and rock-n-roll to EDM, burlesque and metal – the gear used should sound amazing and pack a punch. Ashly’s amps can be beaten to the ground and with no loss in sound quality, they’re tanky. »

Ashly's Audio

(Image credit: Ashly Audio)

For the installation, Wyman chose three different Ashly Audio products: the 3.6SP Protea DSP speaker system processor, two KLR-2000 stereo power amplifiers and six KLR-3200 stereo power amplifiers.

The 3.6SP Protea DSP Speaker System Processor is a 3-input by 6-output system processor with a high-quality compressor and limiter algorithm. With active controls on the front panel, the 3.6SPs are ideal for a dynamic, live concert hall like the Photo City Music Hall. The processor includes 48-bit double-precision fixed-point DSP filtering with 24-bit, 48 kHz, 128x delta-sigma oversampling A/D and D/A converters. Specific to this setup’s selection, digital processing on the 3.6SP includes gain, parametric EQ, shelving filters, time delay, crossover functions, compression, limiting, and matrix routing.

[The Nine 2022: Meet 9 Pro AV Superstars]

“When you’re running a venue, people may forget that part of the business is selling sound. Sound is the main motivation here and we knew Ashly had the power to take our hall to the next level,” said Daniel Nielsen, owner of Photo City Music Hall. “From the first night, there was an overwhelming response from the crowd regarding the clarity and sound of the system. Honestly, it gave me a new flame and a desire to push bigger shows through the club.

Ashly's Audio

(Image credit: Ashly Audio)

The KLR 2000 and 3200 deliver reliable sonic perfection with their 2, 4 or 8 ohm loads. Each amplifier incorporates a switch-mode power supply for crisp lows, punchy mids and pristine highs, perfect for audio authenticity. The KLR-2000 output topology is Class AB, while the KLR-3200 is a 2-tier Class H design. The KLR 2000 delivers a minimum power of 1000 watts per channel into 2 ohm loads, 600 watts RMS per channel into 4 ohm loads (except bridged mono mode in which case it can deliver 2000 watts for the KLR2000 and 3 200 watts for the KLR 3200), or 350 watts RMS per channel into 8 ohm loads with both channels running. When switching between mono and bridge modes, the rear panel of the amplifier is available for easy access. Another notable difference between the KLR 2000 and the KLR 3200 is that the signal-to-noise ratio of the KLR3200 is over 109 dB at rated power into 8 ohms while that of the KLR2000 is 108 dB.

[SCN Top 50 Systems Integrators 2021]

“We love working with local venues to enrich the listening experience,” said Noel Larson, vice president of marketing and business development at Ashly Audio. “With programming like Photo City Music Hall, clarity, authenticity and power are key to delivering each artist’s sound. Dan and Justin knew exactly what they were looking for and we’re proud that from the start Ashly was on their minds.