Image: CEO Mark Zuckerberg. Source: Facebook
There’s so much buzz about Facebook’s upcoming re-branding. CEO Mark Zuckerberg alluded to this several times recently when discussing the Metaverse. The problem is, no one knows what the metaverse is. So let’s take a closer look at the metaverse, what it is, how it will change Facebook, how will it impact the marketplace, and what workers, users, and investors need to know.
Big brands must continue to adapt in order to develop. Many companies that were once the best brands are now forgotten. This is why Facebook is preparing to launch its rebranding campaign.
Now might be the right time since society has taken a hit in recent years on the fronts of invasion of privacy and censorship.
So what will Facebook’s new branding post focus on? The metaverse.
Facebook’s move to the metaverse makes the world of AI, AR and VR sci-fi a reality
I know the next question is: what is a metaverse?
This rebranding of Facebook goes far beyond the name and its impact on the customer and the investor.
This rebranding from Facebook to the metaverse will further transform the company into this new space that, until now, was left to the realm of sci-fi movies.
Just like Facebook stumbled across social media before there was a social media industry or even a label, it’s set to do the same thing again with the metaverse.
Regulators need to wake up. They tried to figure out what Facebook is and how to protect users from what the company has done and what it is still doing.
However, they are fighting the battle of yesterday, while the battle of tomorrow promises to be strong.
Metaverse uses AI, AR and VR to create an artificial world
Think of the metaverse as an artificial world created by new technologies such as augmented reality and virtual reality. It is an imaginary world that looks, smells, tastes and smells like the real world.
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Think about the movie, The Matrix, and you’ll get a feel for what it is and what it will become over time.
In this case, the Metaverse and The Matrix are the same thing.
We’ve seen this kind of rebranding before, but this rebranding on Facebook takes it to a whole new level.
Facebook updates brand like cable TV and Google
Tired and older brands have been switching brands for a fresh start for quite a long time.
Consider the cable television industry. Cable TV leaders Comcast and Charter have taken it on the chin for quite a long time with poor customer service and relationships.
As competition mounted in the industry, cable TV giants needed a refresh, so they switched brands in order to take consumers’ eyes off the ball.
Thus, Comcast changed its brand to Xfinity and Charter to Spectrum.
The same has happened with Google. As privacy and blocking issues increased, it changed its corporate structure and brand name to Alphabet. Google remains its branded search engine name, however, and that will not change.
Corporate rebranding has worked because in the last few years a new and fresh brand has given new life to older and tired companies. It helped them separate from yesterday from tomorrow.
Customers focus on what’s new and what’s to come rather than the old image, which was tired and sometimes abusive for customers.
What is the metaverse?
Facebook will change its name to something new. In addition, it will go deeper into the artificial world of the Metaverse.
What can we expect from the company in the future? What is the metaverse and how will it help Facebook reinvent itself?
First of all, expect a new name, a new image, a new icon, a new direction and more. The way Facebook has grown, developed and changed over the past ten or two years, we can expect the same over the next ten or two years under whatever new brand it chooses.
Second, the changes will not be limited to the name. The company will go further in this new world of the metaverse. He wants to change everything and have an impact on everyone.
CEO Mark Zuckerberg recently told media that in the years to come, the company will go from being a social media company to a metaverse company.
So what is the metaverse?
Metaverse creates a new world with AR and VR like The Matrix
Besides being a catchy name, the metaverse is a new way of looking at the world through augmented reality and virtual reality. Like everything else, this change has been going on for years.
The best way to think about the Metaverse is the virtual world created in the movie The Matrix.
What the metaverse will actually mean for Facebook, users, investors, and the market is still unclear. It will grow and change over time.
We’ll just have to watch and see how it unfolds.
Facebook wants to disrupt the world we live in with its metaverse
When Zuckerberg and Facebook move into a new space like augmented reality and virtual reality and create an alternate reality-like metaverse, I think it’s clear that they intend to disrupt the world we know and understand. all.
It’s not yesterday’s Facebook. The new Matrix world of tomorrow comes to life.
Thus, the metaverse adopted by Facebook is an alternative reality created by using augmented reality and virtual reality to play with the spirit of the market.
This future is both astonishing and frightening, and we had better stay vigilant or we will get lost.
So, let’s keep our eyes open and on this next chapter in the evolution of how technology interacts with the human mind. Buckle up your seat belts as this hike is just beginning.
Jeff Kagan is an Equities News columnist. Kagan is a wireless analyst, technology analyst, and commentator following telecommunications, pay TV, cloud, AI, IoT, telehealth, healthcare, automotive, self-driving cars and more. Email him at [email protected] Its website is www.jeffKAGAN.com. Follow him on Twitter @jeffkagan and on LinkedIn at www.linkedin.com/in/jeff-kagan/.
Equities Columnist: Jeff Kagan
Source: Stock News
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